Here’s the chapter headings from the book:
INTRODUCTION
Why business needs creativity
CHAPTER 1: HOW TO PLAY
When we unleash our natural creative potential, anything is possible.
CHAPTER 2: IDEA SPAGHETTI
Having lots and lots of ideas increases the chance of having some really great ones.
CHAPTER 3: SCAVENGERS
Always on the hunt for things to innovate.
CHAPTER 4: THE ANSWER IS IN THE QUESTION
Why getting the best answer means asking the right questions in the first place.
CHAPTER 5: LEFT BRAIN, MEET MR RIGHT
Helping the two halves of our brains work together.
CHAPTER 6: BRAIN FLASH
Using visualisation to come up with creative solutions.
CHAPTER 7: THE IDEA COMMUNE
Working (and playing) with others to come up with ideas.
CHAPTER 8: FAR OUT
Think big and don’t let the truth get in the way of a good story.
CHAPTER 9: SHOE SWAPPER
Looking at problems from different perspectives.
CHAPTER 10: CONNECTED
The art of putting unconnected things together to create something completely new.
CHAPTER 11: KILL THE IDEA
Choosing which ideas to focus our time, money and energy on.
CHAPTER 12: BLAST OFF!
Creating environments that put creativity into orbit.
CONCLUSION