Secretary of State Hillary Rodham Clinton announces the launch of Walk A Mile – a global, online ACTIVation platform that will promote fitness and tolerance, inspired by the 2012 Hours Against Hate campaign and the 2012 London Olympic Games.
Initiated by the Department of State’s Special Envoy to Monitor and Combat Anti-Semitism Hannah Rosenthal and Special Representative to Muslim Communities Farah Pandith, 2012 Hours Against Hate is a campaign to stop bigotry and promote pluralism and respect across lines of culture, religion, tradition, class, disability, and gender. Using social media, the initiative asks young people to pledge an hour or more of their time to help someone who does not look, live, or pray like them. 2012 Hours Against Hate highlights Secretary Clinton’s commitment to the potential of young people to change the world.
“More and more, I see communities and people turning their backs on old boundaries and barriers and finding new ways to bridge divides. That’s the idea behind the 2012 Hours Against Hate campaign,” said Clinton.
The campaign was adopted by the London Olympic Committee as one of its “Inspired Programme” tolerance campaigns for the 2012 Olympic and Paralympic Games and was also given special recognition by the International Olympic Truce Committee.
The Olympic partnership has the singular power to motivate people in every corner of the world. Inspired by the saying ‘Don’t judge someone until you’ve walked a mile in their shoes,’ 2012 Hours Against Hate –Walk A Mile activates a global audience to affect change by using technology as a tool for community engagement. Powered by SoFit Mobile’s interactive smartphone application, Walk A Mile allows people to support global tolerance, be a part of the Olympic spirit, and take action in their communities. Participants virtually partner with people in different cities and countries and pledge to walk miles together to stop hate.
Additionally, Transcendental Music and Rock-It Media have teamed up with the 2012 Hours Against Hate –Walk A Mile campaign to engage musicians, celebrities, artists, and leaders. Musician Dave Stewart will release the campaign’s theme song Man To Man, Woman To Woman, a duet with Jihae, on July 24 at a concert at London’s Hospital Club. KT Tunstall, MOBY, Mike Scott & The Waterboys, and additional surprise guests will also perform. The concert will be available via live stream to all who download the Walk A Mile app.